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BUAD 212: Quality Customer Service

There are about 50 titles on this list. They are grouped by topic areas. Take the time to look the list over carefully and think about what aspect of customer service you'd like to learn more about. Find out more about the books' contents, lengths, etc. by looking them up in online bookstores and/or looking at the books in the library or store. NOTE: TC3 owns the titles with images. You can click on the image to find out more about the book. Titles we don't own can be requested through our free Interlibrary Loan Service.

Best Practices: How Real Companies Succeed at CS
Books on Managing Service
Books on CRM (Using Software to Develop Customer Relationships)
Books about Online Customer Service
Books on Frontline Service Skills
Books on Retaining Good Employees
Books about Online Customer Service
Books in the Best-Selling “Knock Your Socks Off” Series
“Customer Service from A to Z” Type Books
Unique Books That Don’t Fit into the Above Categories

Best Practices: How Real Companies Succeed at CS

    Basch, Michael D. Customer Culture: How FedEx and other Great Companies Put the Customer First Every Day. Upper Saddle River: Prentice Hall, 2002.

    Bethune, Gordon. From Worst to First: Behind the Scenes of Continental Airline’s Remarkable Comeback. New York: John Wiley & Sons, 1999.

    Carlzon, Jan. Moments of Truth. New York: HarperPerennial, 1987. (Turnaround of SAS Airlines)

    Cockerell, Lee. Creating Magic: 10 Common Sennse Leadership Strategies from a Life at Disney. New York: Doubleday, 2008.

    Connellan, Tom. Inside the Magic Kingdom: Seven Keys to Disney’s Success. Atlanta: Bard Press, 1996.
    [PN1999.W27 C66 1997]


    Disney Institute. Be Our Guest: Perfecting the Art of Customer Service. Disney Enterprises, 2001.
    [HF5415.5 .B22 2003]


    Freiberg, Kevin and Jackie Freiberg. NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success. New York: Broadway Books, 1996.

    Fromm, Bill and Len Schlesinger. The Real Heroes of Business...And Not a CEO among Them: World-class Frontline Service Workers. New York: Doubleday, 1993. (Various businesses)
    [HF5415.5 .F76 1994]


    Inghilleri, Leonardo and Solomon, Micah. Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization. New York: AMACOM, 2010.

    Mitchell, Jack. Hug Your Customers: the Proven Way to Personalize Sales and Achieve Astounding Results New York: Hyperion, 2003.
    [HF5415.5 .M58 2003]

    Michelli, Joseph. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Service Experience Courtesy of the Ritz Carlton Hotel Company. New York: McGraw-Hill, 2008

    Rosenbluth, Hal F. and Diane McFerrin Peters. The Customer Comes Second (And Other Secrets of Exceptional Service.) New York: HarperBusiness, 2002. (Rosenbluth Travel.)

    Rosenbluth, Hal F. and Diane McFerrin Peters. Good Company: Caring as Fiercely as You Compete. Perseus Publishing, 1998. (Rosenbluth Travel)

    Sewell, Carl. Customers for Life: How to Turn That One-time Buyer into a Lifetime Customer. New York: Simon and Schuster Trade, 1998. (Sewell Motors)
    [HF5415.5 .S49 1998]


    Snow, Dennis. Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Life. Sanford FL: DC Press, 2009.

    Spector, Robert. Lessons from the Nordstrom Way. New York: John Wiley & Sons, 2001 (Various businesses)

    Spector, Robert and Patrick D. McCarthy. The Nordstrom Way: The Inside Story of America’s #1 Customer Service Company. New York: John Wiley & Sons, 1995. (Nordstrom Dept. Stores)

    Wiersema, Fred, ed. Customer Service: Extraordinary Results at Southwest Airlines, Charles Schwab, Lands’ End, American Express, Staples, and USAA. New York: HarperBusiness, 1998.

Books on Managing Service

    Albrecht, Karl and Ron Zemke. Service America in the New Economy. New York: McGraw-Hill, 2002.

    Berry, Leonard L. Discovering the Soul of Service. New York: Free Press, 1999.

    Blanchard, Ken, Jim Ballard and Fred Finch. Customer Mania!: It's Never Too Late to Build a Customer-Focused Company. New York: Free Press, 2004.

    Dow, Roger and Susan Cook. Turned On: Eight Vital Insights to Energize Your People, Customers and Profits. New York: HarperCollins, 1996.

    Gallagher, Richard S. Soul of an Organization: Understanding the Values that Drive Successful Corporate Cultures. Chicago: Dearborn Trade Publishing, 2003. (Ithaca Guest of TC3)

    Goldzimer, Linda Silverman. I’m First: Your Customer’s Message to You. New York: Macmillan Publishing Co., 1989.
    [HF5415.5 .G66 1989]


    Heil, Gary, Tom Parker and Rick Tate. Leadership and the Customer Revolution (The Messy, Unpredictable, and Inescapably Human Challenge of Making the Rhetoric of Change a Reality.) New York: Van Nostrand Reinhold, 1995.

    Seybold, Patricia B. The Customer Revolution: How to Thrive When Customers Are in Control. Crown Publishing, 2001.
    [HD70.U5 S436 2001]


    Schmitt, Bernd H. Customer Experience Management: A Revolutionary Approach to Connecting with your Customers. New York: John Wiley & Sons, 2003.

    Treacy, Michael, Fred Wiersema and Frederick D. Wiersema. Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Perseus Publishing, 1996.

    Whiteley, Richard C. The Customer Driven Company: Moving from Talk to Action. Reading, MA: Addison-Wesley Publishing Co., 1991.

    Whiteley, Richard and Diane Hessan. Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage. Reading, MA: Addison-Wesley Publishing Co., 1996.

Books on CRM (Using Software to Develop Customer Relationships)

    Anton, Jon and Petouhoff, Natalie L. Customer Relationship Management: The Bottom Line to Optimizing Your ROI. Upper Saddle River: Prentice-Hall, 2002.

    Burnett, Ken. Handbook of Key Customer Relationship Management. Harlow: Pearson Education Limited, 2001.

    Cram, Tony. Customers that Count: How to Build Living Relationships with Your Most Valuable Customers. Harlow: Pearson Education Limited, 2001.

Books about Online Customer Service

    Banks, Drew and Kim Daus. Customer Community: Unleashing the Power of Your Customer Base. San Francisco: Jossey-Bass, 2002.
    [HF5415.5 .B363 2002]


    Seybold, Patricia B. Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond. New York: Random House, 1998.

    Zemke, Ron and Tom Connellan. E-Service: 24 Ways to Keep Your Customers When the Competition is Just a Click Away. New York: AMACOM, 2001.

Books on Frontline Service Skills

Books on Hospitality Industry Service

    Lawler, Edmund. Lessons in Service from Charlie Trotter. Berkeley: Ten Speed Press, 2001.

    Martin, William B. Providing Quality Service: What Every Hospitality Service Provider Needs to Know. Upper Saddle River: Prentice-Hall, 2003.

    Martin, William B. Quality Service: What Every Hospitality Manager Needs to Know. Upper Saddle River: Prentice-Hall, 2002.

    Marvin, Bill. From Turnover to Teamwork: How to Build and Retain a Customer-Oriented Foodservice Staff. New York: John Wiley & sons, 1994.

    Michelli, Joseph. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Service Experience Courtesy of the Ritz Carlton Hotel Company. New York: McGraw-Hill, 2008

Books on Retaining Good Employees

    Kaye, Beverly, and Sharon Jordan-Evans. Love ‘Em or Lose ‘Em: Getting Good People to Stay. San Francisco: Berrett-Koehler Publishers, 2002.
    [HF5549.5.R58 K39 2002]


    Marvin, Bill. From Turnover to Teamwork: How to Build and Retain a Customer-Oriented Foodservice Staff. New York: John Wiley & Sons, 1994.

    Rosenbluth, Hal F. and Diane McFerrin Peters. The Customer Comes Second (And Other Secrets of Exceptional Service). New York: HarperBusiness, 2002. (Rosenbluth Travel)

Books in the Best-Selling “Knock Your Socks Off” Series

    Anderson, Kristin and Ron Zemke. Delivering Knock Your Socks Off Service. New York: AMACOM, 1998.

    Bell, Chip R. and Ron Zemke. Managing Knock Your Socks Off Service. New York: AMACOM, 1992.

    Connellan, Thomas K. and Ron Zemke. Sustaining Knock Your Socks Off Service. New York: AMACOM, 1993.

“Customer Service from A to Z” Type Books

“Book on Service in Small Businesses

    Albrecht, Steven. Service, Service, Service: The Growing Business’ Secret Weapon. Adams Media Corporation, 1994.

Unique Books That Don’t Fit into the Above Categories

Last update: Wednesday, October 20, 2010

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